‘THERE ARE THREE
RESPONSES TO A PIECE OF DESIGN: YES, NO AND WOW! WOW IS THE ONE TO AIM FOR’
MILTON GLASER
CARROLL ASSOCIATES WAS ESTABLISHED IN 1991. THIS SELECTION OF WORK MOSTLY INCLUDES PROJECTS COMPLETED SINCE THEN AND THE RANGE HAS BEEN CHOSEN TO OFFER REAL INSIGHT INTO THE COMPANY’S SKILLS AND PROBLEM SOLVING ABILITIES. OUR REPUTATION HAS BEEN BUILT ON A SOLID COMMITMENT TO ORIGINALITY AND QUALITY, BUT MUCH MORE IMPORTANTLY BY PRODUCING WORK THAT GENUINELY SUCCEEDS FOR THE CLIENT. FUNDAMENTAL TO THIS PROCESS IS THE BELIEF THAT GOOD DESIGN DOES NOT MEAN IMPOSING A CREATIVE APPROACH THAT IS CURRENTLY FASHIONABLE REGARDLESS OF THE VISUAL CONTEXT. CARROLL ASSOCIATES DOESN’T HAVE A ‘HOUSE’ STYLE, STRONGLY BELIEVING THAT THE APPROPRIATE CREATIVE SOLUTION WILL ALWAYS REVEAL ITSELF THROUGH THE DESIGN PROCESS. THIS IS NO MORE THAN SIMPLY BELIEVING IN GOOD DESIGN BEING PRODUCED WITH CLARITY, COURAGE, INTELLIGENCE, VISUAL FLAIR AND WHEREVER RELEVANT – FUN!